Consider The Employee Experience of Every Department in Your Company for Optimal Success.
For a company to exist in the market with a relatively decent market presence, but yet, fail to capture a high market share, there could be a fault in the Employee Experience of one or more departments within the company.
In conducting research on what makes companies successful, I discovered a misconception of having a great product to be the singular formula for success. It is certainly true that a great product creates value to satisfy the needs of the public or niche consumers. However, innovation that only thrives in one aspect of the company is incapable of solely preserving the longevity of a company’s financial health. Without focusing on revenue generation, the longevity of the brand’s value cannot be sustained; likewise without the brand’s value, the financial health of the company lies in jeopardy.
Thus, organizational success is the combination of innovation and generation in product(s) and revenue respectively.
It is common knowledge that organizations are made up of myriad departments (core and operational) each responsible for a unique function - Marketing, Sales, Design, IT, HR, Finance etc., that contributes to the growth and success of the company. Therefore, since every department has its own unique function within the company, every department and its incumbent employees, also has a unique need that needs to be addressed individually to satisfy the Employee Experience (EX) rule which states that, “how you treat your employees is reflected in how your employees treat your company and customers”.
Thus, the Employee Experience of your company is not a one size fits all strategy.
An error some companies suffer from is the overcompensation of the EX for their product design employees, while neglecting the EX of every other department in the company. This highlights the misconception of having a great product to be the sole formula for success. Aside from having a great product, the company also needs to ensure there is public awareness of the product, exceptional customer service, high return of investment, high employee engagement and performance standards, reliable logistics, high retained income, amongst other things.
If the Employee Experience of a company excludes the needs of these other teams, it inevitably will breed an army of disgruntled and unsatisfied employees incapable of performing at their optimal standards. It is based on such imbalance that a company can have high innovation in its product design, product value, product research but yet, have low public awareness, low market share, low inventory supply, poor customer service, poor employee performance, low assets, high liabilities, poor return of investment, etc. Although the company has a great product due to the great employee experience of its product design team, it will have a low - average revenue generation rate and market performance, because the employees responsible for driving sales, growth, customer service, marketing, investments and others, suffer from a lack or the absence of an experience that propels, motivates and equips them to connect to the company in order to perform at high standards.
The result of this wholistic approach to the EX of every department and its respective employee(s), ensures both it’s product innovation and revenue generation are operating at their optimum. Likewise, the shift in this approach to success allows the company to tackle the next phase which is, “How to design a unique Employee Experience for every department and its respective employee(s) in the company for Optimal Success”.